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From Nema Wiki
Outreach, Information, and Identity: Why Church Signs Are essential
Though faiths differ on how and when they should evangelize to others, good, well-executed signs for churches serve plenty of purposes. Don't neglect the potential of the church sign for everyone like a tool for outreach, a way to inform your congregation about upcoming events, and as the most visible symbol of the church's mission and identity. You're doing all of your community a disservice if you don't!
Here are a few points to consider when thinking about using your church sign:
Tools for Outreach
Your church sign is definitely an advertisement. As distasteful as that could sound, i am not saying it's equivalent to a corporate logo-- it simply means that it is a method of putting your best foot forward to the overall population. You want individuals to take your church as seriously as you do: why wouldn't you want your sign to reflect that?
Though an attractively-designed sign can, in and of itself, serve as a compelling reason behind people to be interested in your church, your outreach efforts can be seriously bolstered with your sign like a forum. Inspirational quotes, scripture, and invitations to events like support conferences or community fundraisers can serve to give people an idea of the mission of your church. LED signs can cycle through multiple messages at any given time, giving you a platform from which to transmit your church's message.
Information for Your Congregation
Beyond informing the public about what your church is up to, an indication may also be a notice for your congregation about events.
Other communications vehicles, like email, social media, or newsletters, are only able to achieve this much to obtain your congregation involved; signs for churches may serve as that extra reminder they need to remember important times. Within the information age, it's more essential than ever before to ensure your community knows about opportunities inside your church.
Symbolic of Your Identity
A sign is a permanent fixture and as such, is a living symbol to both your congregation and the public of who you are, what you would like to do, and what you believe in. This is an chance to establish your identity - and to communicate that identity to others.
There are many small methods church signs can reflect your church. Is the congregation traditionally-minded, or could they be more relaxed and open? What exactly are its most important values? These aren't trivial questions. They strike towards the heart of how you relate to the city around you.
