StallingsNovak536
From Nema Wiki
Smart Tips For Managing PPC Programs
Ppc programs are impressive way to get instant traffic on your website. This is an excellent tool to draw in quality and highly targeted traffic. The bids normally begin with 0.05 cents quite good as you can get a great number of visitors by spending just a little amount. Even if bid is 0.10 cents, you can get 10 visitors if you are paying $1.
Smart Strategies for Managing PPC programs
o Identify the set of keywords which clearly defines the services / products you are offering. This clearly implies that you have to remove unnecessary keywords which can be associated with your category but can not generate quality traffic to your website.
o Focus on product/service which you wish to sell. Remember, its selling service and you've got to be precise in PPC approach. You can not have all of your catalogue on your single campaign.
o Take bottom up method for bid management. Start with a certain minimum value and also the scale up the campaigns on the day to day basis till you get to an optimum level where your goals are met.(optimal mixture of your budget / CPA / Bid / position)
o Come up with a precise ad copy. Include text in the campaign which clearly states about the service / product you are promoting within the ad campaign. If possible, try to include pricing in the ad copy if you are selling any product. This can boost the CTR (Click Through Ratio) if your prices are competitive.
o Setup the campaign and bid on maximum relevant keywords possible. This will increase the possibility of clicks.
o Track you campaign: This is actually the most important step. You need to place tracking to trace the ROI (Return On Investments). You need to restrict your CPA (Cost Per Acquisition). Big programs like adwords/overture can generate huge volumes as well as your money can vanish in a day. So you have to track your returns, which is the best way through which you can know whether its exercising for you or not.
o Keep tweaking the campaigns in terms if bids and ad copy by exploring the reports. An attractive ad copy can increase the likelihood of getting clicks.
o Do not rush for position #1. Settle for positions 4/5/6 as bids will be lower and visibility may also be OK. This will lower your CPA (Cost Per Acquisition) and increase ROI (Return On Investments). If you try the things mentioned above, you can expect improvements in your ROI (Return On Investments) as well as in the long term, constant bid management can get you sustained success in managing PPC programs.
