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From Nema Wiki

Reasons why Guest Blogging is so popular ?

Should you thought ‘traffic’ is the only reason why guest blogging has been hogging the limelight for, then you might have to shift your thoughts around - as several other reasons including ‘getting links for a blog’ exist too . To provide you with an insight, it functions seamlessly by including two bloggers - whereby, blogger A will simply write down a guest blog for blogger B and both blogger A and B will then post links of guest blog on their respective blogs . Following which, both bloggers (A and B) will advertise or make their guest blog popular in order to drive the traffic to their websites. While curiosity of reading what’s there on other’s guest blog will do the job, but bloggers need to maintain the constant use of their blogs . guest blogging

Search Engine Rankings

Since more links help websites gain more value and better rankings, search engine results positioning may also be thus enhanced in a significant manner. In a way, more the links a website incorporates, higher the the rankings by search engines the better the response by everyone who uses the internet . . Choosing Opportunities

However, bloggers also need to pay attention to who they settle upon. While guest blogging and guest bloggers may well be welcomed widely for various advantages, but it’s very important for bloggers to thoroughly revise this kind of opportunity before implementing it. Since it’s very significant for you to build a healthy and positive relationship as a blogger, you should make sure that you carefully look through as to what your guest blogger focuses primarily on, what is his niche, or what's his ranking in the community . You can even leave comments on blogs, leave your suggestions, or simply zero in on networking on social media forums. So whether you adopt a passive approach or an active approach, make sure your relationship with your guest blogger is a double sided trust relationship .

Build a Relationship

Not to forget, bloggers can further leverage their blogging journey and overall relationship with other bloggers through the comment box. Since commenting and leaving messages in the comment box enable bloggers to gain a perspective of what other readers think, it can always be advantageous to get their credibility by regularly visiting the other blogs. Thus, make sure that you are regularly interacting on others’ blogs and developing a seamless transition when it comes to the feel of the guest blog post.