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Smart Strategies for Managing PPC Programs
Pay per click programs are highly effective way to get instant traffic on your website. This is a good tool to draw in quality and highly targeted visitors. The bids normally begin with 0.05 cents quite good as you can get a great number of visitors by spending just a little amount. Even when bid is 0.10 cents, you will get 10 visitors by paying $1.
Smart Strategies for Managing PPC programs
o Identify the set of keywords which clearly defines the help / products you are offering. This clearly implies that you need to remove unnecessary keywords which might be related to your category but could not generate quality visitors to your website.
o Focus on product/service which you wish to sell. Remember, its selling service and you've got to be specific in PPC approach. You can't have all of your catalogue in your single campaign.
o Take bottom up method for bid management. Begin with a certain minimum value and the scale up the campaigns on the day to day basis till you get to an optimum level where your goals are met.(optimal combination of your budget / CPA / Bid / position)
o Think of a precise ad copy. Include text in the campaign which clearly states concerning the service / product you are promoting within the ad campaign. If possible, try to include pricing within the ad copy if you sell any product. This can boost the CTR (Click Through Ratio) if your pricing is competitive.
o Setup the campaign and invest in maximum relevant keywords possible. This can increase the possibility of clicks.
o Track you campaign: This is actually the most important step. You have to place tracking to trace the ROI (Return On Investments). You have to restrict your CPA (Cost Per Acquisition). Big programs like adwords/overture can generate huge volumes as well as your money can vanish in a day. So you have to track your returns, and this may be the best way by which you can know whether its working out for you personally or not.
o Keep tweaking the campaigns in terms if bids and ad copy by exploring the reports. A stylish ad copy can increase the chances of getting clicks.
o Do not rush for position #1. Accept positions 4/5/6 as bids is going to be lower and visibility may also be OK. This can lower your CPA (Cost Per Acquisition) and increase ROI (Return On Investments). By trying the things mentioned above, you may expect improvements inside your ROI (Return On Investments) as well as in the long run, constant bid management can get you sustained success in managing PPC programs.
